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WINEGARD® PARTNERS WITH DEALER RESOURCES GROUP TO FOCUS ON THE RV AFTERMARKET IN 37 EASTERN STATES Aside from the Winegard product line, DRG also represents Carefree of Colorado, Carrier Air Conditioners, DEMCO Dethmers Mfg., Hayes Brake Controller Company, MaxxAir Vent Corp., and Valterra Products, Inc. "We are extremely excited to forge this new relationship with DRG," said Aaron Engberg, Winegard's manager of the mobile products division. "In addition, all of the DRG reps will go through formal training at Winegard headquarters the week of October 16th, and will be ready to service accounts after they receive this specialized training." Founded in 2000 by David Jones and Jim Stark, DRG's experienced sales staff provides intense sales coverage at the dealer level throughout its 37-state service area. The company believes that all meaningful change in the market share of its vendors takes place at the dealer level. "DRG's strong relationships with dealers in the 37-state territory will allow us to expand Winegard's customer base significantly," Stark said. "With our many years of experience in the RV industry along with our diverse product line, DRG is able to offer valuable training and merchandising expertise to our dealers to help them expand their knowledge, and more importantly, their business. We wanted to partner with Winegard for many reasons, but mostly because they have been the dominant satellite and off-air provider in the RV industry for many, many years. Every dealer knows the Winegard name." Aside from the sales initiative, DRG also provides many value-added services for its dealer customers, all at no charge to the dealer. These include complete store planning and merchandising assistance, low cost, pass-through pricing on both new and used store fixtures, product feature/benefit sales training for parts store and unit sales personnel, service and installation training for dealer service technicians and guest speakers to promote the RV lifestyle and their vendors' products at dealer customer rallies, open houses and shows. Through these services and their exceptional call frequency, the company has developed a "consultative" sales approach with both its dealer and distributor customers. "In short, when your company is represented by Dealer Resources Group, your customers will be doing business with people they both know and respect," Stark added. The areas that will see changes are the 37 Eastern states. (Please see the attached charts for specific territory breakdowns.) All aftermarket efforts will be handled by the DRG team while Winegard's Grant Whipple and Dennis Williams will manage OEM efforts and coordinate DRG's efforts. Grant Whipple will handle the Midwest and Northeast Regions and Dennis Williams the Texas and Southeast Regions. For customers not located in the affected 37 states, their current Winegard Regional Manager will continue to service their account. Russell Heerdt will continue to serve as the Elkhart, Indiana OEM Regional Manager. Winegard Company has been manufacturing quality television and radio reception products for more than 50 years. Headquartered in Burlington, Iowa, Winegard Company offers more than 1000 products and enjoys a worldwide reputation. Winegard currently manufactures and markets these four distinct product lines: • Mobile Television Reception Products: Recreational vehicle, truck, marine, and automotive applications. Satellite systems ranging from manual crank-up models to fully automatic satellite tracking systems with GPS/DVB. Off-air antennas including bi-directional and omni-directional VHF/UHF/FM antennas. Ground Antenna Mounts and Accessories. For more information, contact Mariellen Fagan, director of public relations, at 330-494-6999, ext. 201, or email mfagan@crowlinc.com. For press information and downloadable releases and images, visit the Winegard online pressroom at www.editorpressroom.com, or www.winegard.com. |
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